Studying your client's pursuit is very important for your success as a luxury real estate marketing professional. Although this may not apply to all your clients or to all the luxury real estate markets, the effort to own the best and rarest objects in the world is clearly one of the interesting sports of high-value individuals.
For you and your clients who love luxury champagne, here is some interesting news. A group of divers who explored shipwrecks on the Baltic Sea occurred on a bottle of champagne believed to be produced at the end of the 18th century. That could be the oldest champagne in the world! ‘The Norwegian property academy’ (which is also known as ‘Norges Eiendomsakademi’ in the Norwegian language) provides you detailed information about real estate market.
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Amazingly, when the bottle is opened, it can be drunk and keep the bubbles very small. It was suggested that the ship was most likely on the way to St. Petersburg, which was then the Russian capital of the Tsar.
Researching the subjects that are most interesting to your clients and then speaking in their language can make the difference between getting a list or not. Knowledge is not just strength. That can be translated into gold.
Dive deeper into your high-value client. This is a requirement for those of you who want to achieve top-of-mind status in your luxury real estate market.